NICBMI 2015 PROCEEDING

The National and International Conference on Business Management and Innovation 2015 September 19-20, 2015 at College of Graduate Study in Management, Khon Kaen University, THAILAND

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Strategic Management and Small and Medium-sized Enterprise Management Management of Human Resources, Leadership, Organization Development and Business Ethics Management of Production, Transportation and Supply Chain Marketing Management Financial and Investment Management and Business Feasibility Studies ASEAN Community Studies

Participants in topic: Strategic Management and Small and Medium-sized Enterprise Management
1	THE STRATEGIC PLANNING FOR INCREASING CUSTOMERS IN OU CHAI YOUNG SHOP, CHUM PHAE DISTRICT, KHON KAEN PROVINCE CHAYAPHA CHIANG-NGIAM
2	STRATEGIES TO ENHANCE BUSINESS COMPETITIVENESS OF DINO BAR-B-Q MUANG DISTRICT KHONKAEN PROVINCE DHANAKORN DHANACHOKEDITSAKUL
3	SUSTAINBILITY STRATEGY IN SMALL AND MEDIUM-SIZED ENTERPRISE IN CHINA JUNJIE ZHANG
4	MARKETING STRATEGIES OF PHUMSIRI MANSION, MUANG DISTRICT,KHON KAEN PROVINCE JUNTIMA DEJCHAI
5	GUIDELINES TO DEVELOP HOTEL BUSINESS FROM OLD SHOPHOUSE:A CASE STUDY OF NAPAVILLE, HUAY KWANG, BANGKOK NAPA LUSAWAT
6	BUSINESS MODEL GENERATION USING BUSINESS MODEL CANVAS ; A CASE STUDY OF MARKOFF COFFEE ROASTERY CO., LTD. NAWAPORN DANVIRUTAI
7	STRATEGY PLANNING FOR RETAIL STORE TO MOTIVATE CUSTOMERS BY APPLYING APPRECIATIVE INQUIRY : A CASE STUDY ON PENGHENG STORE NUTSUPONG YOOSOOK
8	MARKETING STRATEGIES OF “YANMAR SAKON NAKHON LIMITED PARTNERSHIP” YANMAR TRACTORS DEALER, SAKON NAKHON. ORAWAN MEETHAVORNKUL
9	MARKETING MIX OF MUANG PHON AUTO PARTS, PHON DISTRICT, KHON KAEN PROVINCE PANUWAT LIANGCHIPWAT
10	SERVICE MARKETING STRATEGIES FOR HEALTH CHECKING PROGRAM OF THABO CROWN PRINCE HOSPITAL,THABO, NONGKHAI PROVINCE PATIDTA MATHASSAKUL
11	MARKETING STRATEGIES OF THE “PJ MOTORBIKE” TO INCREASE SALE VOLUME OF USED MOTORCYCLE BUSINESS, KHONKAEN PISIT JIRAPORNKUL
12	MARKETING PLAN TO INCREASE SALES OF K.K. HOME LAUNDRY, BAAN NONCHAI TAMBON NAIMUANG, AMPHOE MUANG, KHON KAEN PROVINCE PORNPHIM SANEWONG
13	MARKETING PLANNING TO INCREASE LPG SALES VOLUME OF JAI DEE GREEN (2010) CO., LTD., MUANG DISTRICT, KHON KAEN PROVINCE SALAKJIT SORKAN
14	KEY SUCCESS FACTORS FOR SMALL AND MEDIUM ENTERPRISES IN BORDER TRADE AREA BETWEEN CAMBODIA AND THAILAND SAROM TEM
15	MARKETING STRATEGIES OF “SINTANAPAN LIMITED PARTNERSHIP” STATIONERY AND OFFICE SUPPLIES BUSINESS, CHUM PHAE DISTRICT, KHON KAEN PROVINCE SIRIKANYA KHUNPRATHUM
16	MARKETING STRATEGY OF “GUI CAI” CHINESE APPETIZER SHOP AT BANG LAMPHU MARKET, MUANG DISTRICT, KHON KAEN PROVINCE SIRINTHIP LEKHASUWAN
17	MARKETING STRATEGIES TOWARDS “DOKJOK” THAI SNACK. CASE STUDY OF NONTAN 1-AVOCATION DEVELOPMENTCOMMUNITY GROUP UNDER THE KHON KAEN MUNICIPALITY FUND. SUNATTHIKAN TECHASATITJAROEN
18	STRATEGIC PLANNING TO INCREASE PURCHASING VOLUME OF WASTE GLASSES A CASE STUDY ON VN Ltd. SUPAPON THONGPULPATTANAKUL
19	MARKETING STRATEGIES OF AGRICULTURAL VEHICLES (E TAN) OF THE ST AUTO TIRE, CHUMPAE DISTRICT KHON KAEN PROVINCE SUPATTRA JANTARAYOTA
20	MARKETING GUIDELINES FOR LOAN SERVICE OF GOVERNMENT SAVINGS BANK, SATUEK BRANCH, BURIRAM PROVINCE THUNSUDA WONGSAITA
21	SERVICE STRATEGIES OF CHUM PHAE POST OFFICE, KHON KAEN. WANIDA PRATHUMKUL

Participants in topic: Management of Human Resources, Leadership, Organization Development and Business Ethics
1	INNOPRENEUR ABOVE SEE LEVEL CARL E. BALITA
2	APPLICATION OF APPRECIATIVE INQUIRY FOR DEVELOPING POTENTIAL IN UNIVERSITY’S CROSSWORD ATHLETES: CASE STUDY OF KHON KAEN UNIVERSITY CHOLLAPAT ITTHI-AREE
3	APPROACH TO IMPROVE THE SERVICE QUALITY OF BANGKOK BANK SELAPHUM BRANCH, ROI-ET PROVINCE CHOMPUNOOT BOONPRASIT
4	MOTIVE AFFECTED THE EMPLOYEE’S PERSONAL PERFORMANCE OF 7-11 STORE KHON KAEN MUNICIPALITY, KHON KAEN PROVINCE CHUTIMA CHASEE
5	GUIDELINES FOR IMPROVING THE LOAN SERVICES OF THE BANK FOR AGRICULTURE AND AGRICULTURAL COOPORATIVES,CHIANG KWAN BRANCH,ROI ET KWANRUTHAI PHALIKA
6	MANAGEMENT SCIENCES FOR SUFFICIENCE ECONOMIES AND THE ISAN EXAMPLE. MARTIN ALLINSON
7	GUIDELINES FOR IMPROVING THE PERCEPTION OF RIGHTS OF THE INSURED PERSONS, CASE STUDY OF SOCIAL SECURITY OFFICE OF KHON KAEN PROVINCE NONGNUCH CHANCHU
8	APPLYING APPRECIATIVE INQUIRY TO INCREASE HAPPINESS IN WORKING FOR EMPLOYEES: A CASE STUDY OF EMPLOYEES AT ABC CO., LTD NUENGRUETHAI MUNKHONG
9	GUIDELINES FOR IMPROVING PERCEPTION OF INSURED PERSONS UNDER ARTICLE 40 ON SOCIAL SECURITY BENEFITS: A CASE STUDY OF THE SOCIAL SECURITY OFFICE OF KHON KAEN PROVINCE ORAWAN CHANPRAYOON
10	APPLYING APPRECIATIVE INQUIRY TO ENHANCE EMPLOYEE ENGAGEMENT: A CASE STUDY OF SALES EXECUTIVE AT S.E. SUPPLY LTD., PART. PHENSIRI SRITHORN
11	APPROACH TO IMPROVE THE SERVICE QUALITY OF KRUNGTHAI BANK THAKHONYANG BRANCH, MAHASARAKHAM PROVINCE PIYAWADEE DONBANTAO
12	CUSTOMER SATISFACTION AND PROCEDURAL GUIDANCE FOR IMPROVING SERVICE OF THE GOVERNMENT SAVING BANK, YANGTALAD BRANCH, YANGTALAD DISTRICT, KALASIN PROVINCE PONGSAGON TOOMSAN
13	AFFECTING FACTORS TOWARDS THE PERFORMANCE OF THE OPERATING OFFICERS OF MAHA SARAKHAM BEVERAGE LIMITED, KUT RANG, MAHA SARAKHAM PONGTONG BUTSAARD
14	THE MATHEMATICAL MODEL OF DETERMINING THE WAGE PAYMENT INCENTIVE FOR TAPE EDGING SKILLED LABOR: CASE STUDY OF DARLING MATTRESS KHON KAEN CO., LTD. PRADPRUEANG BUPACHATNAICHIT
15	ROLE OF TRANSFORMATIONAL LEADERSHIP, WORK RELATED ATTITUDE AND BUSINESS PERFORMANCE : AN EMPIRICAL EVIDENCWE FROM THAILAND VEERAYA PATARAARECHACHAI
16	FACTOR AFFECTING SOCIAL SECURITY FUND COLLECTION OF SOCIAL SECURITY OFFICE KHON KAEN PROVINCE CASE STUDY OF AMPHOE MUANG KHON KAEN PROVINCE WISHUDAWAN KHAOWISUT
17	ANALYSIS OF HUMAN RESOURCE INTEGRATION IN THE CHINA'S INVESTMENT IN THAILAND ON THE PERSPECTIVE OF CULTURE YAN LI

Participants in topic: Management of Production, Transportation and Supply Chain
1	CASE STUDY TO MANAGEMENT OF LAEM CHABAND PORT CHINTANA DONGARNONT
2	DEVELOPMENT OF THAI SONG SERM SUGARCANE PRIVATE LOADING STATION NONSA-AT DISTRICT UDOTHANI PROVINCE DAWINEE SUKTHANA
3	ACCESS TIME REDUCTION OF THE CAUSE OF SUBSTATION EQUIPMENT PROBLEMS WHEN ANNUNCIATOR ALARM HAS NOTIFIED AT THE NORTHEASTERN CONTROL CENTER, ELECTRICITY GENERATION AUTHORITY OF THAILAND KULTHIDA TANTANATEWIN
4	CAPACITATED VEHICLE ROUTING FOR THE TRANSPORTATION OF CONSTUCTION MATERIALS ORNURAI SANGSAWANG
5	SERVICE EFFICIENCY IMPROVEMENT OF WARUT BODY & PAINT CO.LTD. TO MAXIMIZE THE CUSTOMER SATISFACTION BY USING QUALITY FUNCTION DEPLOYMENT PANTIPA KANHAKUL
6	AN IMPROVEMENT OF INVENTORY MANAGEMENT SYSTEM : A CASE STUDY OF FRIEND PHARMACY COLUMBO BRANCH KHON KAEN PROVINCE PATTANAPORN JIAMSAMAI
7	AN APPROACH TO IMPROVE OF THE CYTOTOXIC DRUGS COMPOUNDING SERVICE SYSTEM FOR OUT - PATIENT DEPARTMENT IN NAKARA HOSPITA KHON KAEN PROVINCE SIRIRAT IMAMKAMOL
8	WAREHOUSE IMPROVEMENT BY REARRANGEMENT ITEMS BASED ON ABC ANALYSIS SUNARIN CHANTA
9	GUIDELINES TO RESOLVE DELAYS IN THE DELIVERY OF SPARE PARTS, TEXTILE PRODUCTION DEPARTMENT, KKF CO. LTD. UTSARA SUPANYA
10	IMPACTS OF ALLIANCE COMPETENCE AND RESOURCES AND RESOURCES ON ALLIANCE SUCCESS: EVIDENCE FROM FURNITURE BUSINESSES IN THAILAND VEERAYA PATARAARECHACHAI

Participants in topic: Marketing Management
1	APPROACH FOR DEVELOPING INCENTIVE IN KHON KAEN UNIVERSITY AREA TO PURCHASE FASHION GOODS ONLINE OF T-SHIRT SHOP CHARINTARAT KLANGPRAPHAN
2	MARKETING STRATEGY OF HANDMADE LEATHER BAGS GROUP UNDER THE KHONKAEN MUNICIPALITY FUND KANOKPON PUMART
3	APPROACH TO IMPROVE THE SERVICE QUALITY OF CUSTOMER SERVICE CENTER OF TT&T (PUBLIC) CO., LTD., KHON KAEN PROVINCE KITTIYA FUANGPUENG
4	AN APPROACH TO INCREAES THE GOVERNMETN SAVINGS BANK’S LOTTERY SALES VOLUME OF BANK FOR AGRICULTURE AND AGRICUTURAL COOPERATIVE IN BANPHAI BRANCH, KHONKAEN PROVINCE KRISADA NOISONG
5	THE MARKETING PLAN TO INCREASE SALE VOLUME OF I-DESIGN SHOP, MUANG DISTRICT, NONGBUALUMPOO PROVINCE NANTACHAT RUENARYU
6	CONSUMER BEHAVIOR AND ATTITUDE TOWARDS DD FOUNDATION CREAM NARUEMON PRAKOON
7	CONSUMER BEHAVIOR AND ATTITUDE TOWARDS BEER CONSUMING FACTORS OF THE CONSUMERS IN THE AREA OF KHON KAEN MUNICIPALITY NATTAPOL TATONG
8	MARKETING GUIDELINES TOWARDS SALTED EGGS. CASE STUDY OF “MAE SOM SRI” SALTED EGGS GROUP UNDER THE KHON KAEN MUNICIPALITY FUND. NETIVIT CHOETTRAKUNKIAT
9	APPROACH TO DEVELOP THE MEETING AND SEMINARSERVICES OF KOSA HOTEL, KHON KAEN PALAWET NATMANEE
10	FACTORS INFLUENCING TOWARDS DECISION MAKING ON WEATHER INDEX INSURANCE FOR RICE, A CASE STUDY OF FARMERS IN MUANG DISTRICT, KHONKEAN PROVINCE PAYUNGSAK ADSUEK
11	MARKETING GUIDELINES OF LOAN SERVICE OF KRUNG THAI BANK PUBLIC COMPANY LIMITED,THANI ROAD BRANCH,BURIRAM PROVINCE PRASANEEYAPORN NOKYOTIN
12	MARKETING GUIDELINES TOWARDS COTTON AND SILK PRODUCTS CASE STUDY OF SARAN RATRI THAI SILK UNDER THE KHON KAEN MUNICIPALITY FUND SUTHIDA PAPAKHAM

Participants in topic: Financial and Investment Management and Business Feasibility Studies
1	A COMPARISON OF RETURN ON SUGER CANE PLANT BY WATER USING OF RAI DAN CHANG CO., LTD. , SUPHANBURI PROVINCE BUNYUT NUCHNOO
2	Collaborative Intervention Mechanisms between Direct Investment and Environmental Conflicts——An empirical analysis from China ERSI LIU
3	THE FEASIBLILITY OF INVESTING ON CONSTRUCTION SUPPLIES AND EQUIPMENTS DISTRIBUTOR BUSINESS, MUANG, ROI – ED. NATHPACHR LOGCHATE
4	FEASIBILITY STUDY OF TUTORIAL SCHOOL FOR SECONDARY SCHOOL STUDENT IN PHIBUN MANGSAHAN DISTRICTUBON RATCHATHANI PROVINCE PAKORN PITTATANE
5	THE FEASIBILITY STUDY OF INVESTMENT OF BAAN MAI CHAI KHAO RESORT IN AMPHOE CHIANGDAO, CHIANGMAI PROVINCE PHENPORN SUDPRASERT
6	BEHAVIOR AND THE FACTORS INFLUENCING THE DECISION TO USE MOBILE BANKING OF CUSTOMER IN THE AREA OF MUANG, KHON KAEN PROVINCE PORAMAT MAPITAK
7	A STUDY ON THE APPLICATION OF PPP IN CHINA QUANMIN LIU
8	THE FEASIBILITY STUDY OF THE ESTABLISHMENT OF NONGNAPHAT LEASING CO., LTD. TASSAWAN WISETLA
9	THE FEASIBILITY STUDY ON INVDSTMENT IN PREMIUM HOME-MADE TCE-CREAJMM SHOP “Hello Pla-Whale” IN KHON KAEN MUNICIPALITY TERAPONG JIRAKITTAYAKORN
10	THE FEASIBILITY STUDY OF INVESTMENT CLOTHING SILK SHOP IN CHONNABOT DISTRICT, KHON KAEN PROVINCE WACHIRAPORN SIRIMOON

Participants in topic: ASEAN Community Studies
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